Let agents interact with your products
Agentic Commerce
Agentic Commerce is commerce in which AI agents search, compare and, increasingly, buy on behalf of consumers; preparing a brand for it means making its products, data and rules readable to those agents.
Today, agents search and compare on behalf of your clients; tomorrow, some will buy. Your catalogue must already be readable to them, and your rules respected.
What is at stake
AI agents are gradually becoming intermediaries between consumers and brands. They do not browse a website like a human: they read data. An incomplete product page, inconsistent attributes or implicit business rules, and your product drops out of the selection.
What we do
- Structuring product data: attributes, variants, materials, sizes, availability
- Agent-readable catalogues, in the emerging formats and protocols
- APIs and tools exposed to agents
- Formalising knowledge and business rules: prices, services, conditions
- Recommendation journeys that bring clients back to your channels and advisors
Deliverables
- An audit of how readable your catalogue is to agents
- An enriched product data model
- Documented access points for agents
- A roadmap towards agentic transactions, to engage when your clients are ready
Typical scenario
A premium ready-to-wear brand notices that shopping agents rarely recommend its pieces. Product attributes are completed and harmonised, sizing rules formalised, and the catalogue is exposed in an agent-readable format.
Frequently asked questions
Is this already happening?
Yes for search and recommendation: AI assistants are already an entry point to purchase, luxury included. Fully delegated buying remains marginal: OpenAI ended checkout inside ChatGPT in March 2026 and very few consumers let an agent pay on their own. The protocols (ACP, UCP, AP2) are taking shape: brands that structure their data now will be ready when the time comes.
Do we need to change e-commerce platform?
No. The work focuses on your data, your rules and the access points exposed to agents; it builds on your existing tools.
Do we keep control of our prices and image?
Yes. You formalise the business rules: what agents may offer, on what terms, and what stays reserved for your own channels.