Be found and properly understood
GEO
GEO (Generative Engine Optimization) is the practice of making a brand visible and accurately represented in the answers of AI assistants such as ChatGPT, Gemini or Perplexity.
When a client asks ChatGPT, Gemini or Perplexity, your brand should appear, and be described the way you would describe it.
What is at stake
AI assistants have become an entry point for search. They mention some brands and ignore others, summarise collections and quote prices, sometimes from old or third-party sources. For a premium or luxury brand, an approximation is enough to damage an image built over years.
What we do
- Visibility audit in ChatGPT, Gemini, Perplexity and other major assistants
- Analysis of how the brand and its products are represented: accuracy, tone, positioning, competitors mentioned
- Optimisation of the content and data the brand publishes
- Structuring the brand's knowledge: history, collections, craftsmanship, practical information
- Monitoring visibility and representation over time
Deliverables
- A diagnostic report: questions tested, answers obtained, gaps identified
- A prioritised roadmap of corrections
- A structured knowledge base, ready to publish and maintain
- A periodic monitoring dashboard
Typical scenario
A jewellery house discovers that AI assistants confuse two of its collections and quote outdated prices. The diagnostic identifies the sources involved; reference content is corrected and structured; monthly monitoring checks that the answers change.
Frequently asked questions
What is GEO?
Generative Engine Optimization covers the practices that make a brand visible and accurately represented in the answers of generative AI, as SEO does for search engines.
How is it different from SEO?
SEO aims for a ranking in a list of links. GEO aims for the answer itself: being cited, and cited accurately. The two complement each other, but the levers differ.
How long before we see results?
Assistants take corrections into account at different paces. That is why monitoring over time is part of the offer.