Brand Agents
Intelligent experiences, under human control
- Product advisor, personal shopper
- Concierge, brand expert
- Clienteling and after-sales service
- Assistants for internal teams
Les Agents Intelligents designs and builds bespoke brand agents for premium houses and brands, agents that advise, personalise every piece of content in keeping with the brand and sell with elegance, around the clock, and ensures these brands are cited, understood and chosen by assistants such as ChatGPT, Claude and Gemini.
What has changed
Search has moved.
Your clients ask ChatGPT, Gemini or Perplexity before they even open your website.
Your story is no longer entirely yours.
AI summarises, compares and recommends, sometimes from outdated or inaccurate information.
Agents become intermediaries.
Tomorrow, agents will search, choose and buy on behalf of your clients. They still need to understand you.
Four areas of expertise, one subject: your brand in the age of agents.
Your agents, which advise and personalise; and their place in the AI ecosystem, where your brand must be found, understood and chosen.
Your agents
Brand Content
Personalise without trivialising
- Personalised content for every client
- True to the house's brand guidelines
- Clienteling, emails, pages, replies
- Human approval of whatever commits the brand
The AI ecosystem
GEO
Be found and properly understood
- Visibility audit across AI assistants
- Analysis of how the brand is represented
- Structuring the brand's knowledge
- Monitoring over time
Agentic Commerce
Let agents interact with your products
- Structured product data
- Agent-readable catalogues
- APIs, tools and business rules
- Recommendation first, transaction at your pace
Our conviction
A brand is more than a catalogue. Its agents must know its world, its rules and its tone, and always remain in human hands.
Real case & use cases
Real case · Brand Agents
Premium real estate network
Support every visitor as a brand advisor would, without distorting the website or inventing information. After a classic assistant, then natural-language search, the third version is a brand agent built into the site, guiding buyers, sellers and candidates to the right pages.
In demonstration · rollout planned for 2027
A computed core
AI understands and phrases; it cannot make anything up.
A guided journey
A few questions that matter, an almost instant answer.
Brand control
Every change is evaluated, then approved by a human.
Respect for visitors
No contact details collected, memory subject to consent.
Use case · Brand Agents
Premium cosmetics
A product advisor trained on the range and the brand's tone, which hands over to a human advisor.
Use case · Brand Content
Fragrance
Clienteling messages prepared for each client advisor, in the house's tone.
Use case · GEO
Fine jewellery
AI confuses collections and quotes outdated prices. Diagnostic, source correction, monthly monitoring.
Use case · Agentic Commerce
Premium ready-to-wear
A catalogue made readable to shopping agents: attributes, sizes, business rules.
Method
Diagnostic
What AI says about you, today.
Strategy
Priorities across presence, experience and commerce.
Design
Content, data and agents, with your teams.
Monitoring
Measurement, evaluation and continuous improvement.
The founder
Nicolas Rauber
Founder
Nicolas Rauber founded Les Agents Intelligents (INNOLAB.IO SAS, of which he is president) after more than twenty years in digital innovation, notably as technical director at Mazarine Digital, where he built international e-commerce sites for Chanel, Dior and Cartier, then as director of innovation at Saatchi & Saatchi + DUKE. He led ARI, the brand agent of a premium real-estate network, from business-process audit to technical architecture.
LinkedIn
AI visibility diagnostic
What AI says about you.
We ask the main AI assistants about your brand and products, then show you what they answer, and what should be corrected.